Jason Maxham
you found my new site
Passion for Experience Design
I’m not just a designer who simply redesigns existing products; I create experiences that drive business success. My expertise lies in uncovering what products and features need to be built, not just for current users, but to attract new ones.
From Travel Frustration
to Industry Standard
As a consultant, I struggled with timing flights, rental car returns, and client visits in unfamiliar cities. When I joined Motorola, I pitched a solution: a business travel app that streamlined this process. That idea became a reality and has since evolved into a standard feature on every smartphone.
Revolutionizing Restaurant
Operations at GrubHub
While working with restaurant owners, I saw an opportunity beyond what I was originally asked to do: a simple webpage redesign. Instead, I envisioned a dashboard that helped manage orders, staffing, and deliveries, transforming how restaurants operate. That insight didn’t just improve GrubHub, it changed the industry.
Pioneering Connected Car
Experiences at BMW
Working alongside engineers, I helped develop innovations like phone as key fob, in-car Alexa integration, and predictive maintenance. These weren’t just futuristic ideas; they became real-world features that elevated the car ownership experience.
These are just a few examples of how I embed myself in the lives of users, not just through research and interviews, but by living their challenges and uncovering opportunities others miss.
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That’s the kind of thinking I bring to every role.
I have been lucky to have contributed to some great technology over the years. Here are some examples.
Harley-Davidson
- Managed digital design for mobile apps and connected vehicle technology.
- Identified customers’ needs to create interactions to improve riding, shopping, and navigation.
- Improved engagement with customers and product sales. Delivering “rider’s perspective” to the team.
- Spearheaded cross-functional collaboration between engineering, marketing, and mobile.
- Championed in-house design for digital products, resulting in consistency across products.
Allstate Identity Protection
- Directed a team of designers that created identity protection products for web and mobile.
- Designed dashboards to provide insight to individual’s online security.
- Created mobile app to view data analytics of person’s online footprint.
- Enabled in-app security alerts, introducing the ability to respond while away from home.
- Crafted intuitive interactions and actionable alerts, empowering users to respond effectively.
BMW Technology Group
- Lead Product Designer for a global team that developed cutting-edge interactions between drivers and vehicles.
- Partnered with Amazon to create the industry’s first Alexa Car Integration, adding voice interaction to vehicles.
- Designed a Samsung smartwatch app for seamless vehicle interaction.
- Developed the first smartphone-based digital key experience for automobiles.
- Designed a machine learning-based predictive maintenance feature to optimizing vehicle performance.
GrubHub
- Designed a tablet app for restaurants to receive and manage orders.
- Designed new ways to order food, such as group orders and employee accounts.
- Generated ideas for improving delivery process, leading to creation of GH Delivery.
- Designed a web portal, enabling restaurants to directly manage menus.
- Interviewed users and learned business by extensive on-site research and ride-alongs.
Motorola Mobility
- Pioneered the in-car mode that later evolved into Android Auto.
- Delivered features that expanded market share, and elevated Android’s position.
- Proposed and designed a ‘Time to Leave’ feature that is now part of every smartphone.
- Extensive testing and contributions to usability for the MOTOACTV smartwatch.
“How many opportunities do we have to dramatically improve people’s lives just by doing our job a little better?”
Steve Krug
Don’t Make Me Think